On a mission to spread joy
JI Toys started with a simple idea: everyone deserves a little more fun. What began as a colourful market stall is now Australia's happiest online toy & gift store.
From the store to your door
It all began with a little pop-up stall on the weekend, built around a shared love of collectibles. The queues said it all, people of all ages lit up at the wall of colour, the mystery boxes, and the squishiest plush around.
Today, JI Toys brings that same joy online. We carefully hand-pick every product, test them ourselves, and package each order like it's a gift, because it usually is.
Explore the collectionWhat we're all about
Fun first
If it doesn't make us smile, it doesn't make the shelf.
Real people
A small Aussie team who genuinely cares about every order.
Quality you can feel
Soft, safe and made to be loved for years.
Come say hi
Shopping online or spotting us at a market, we'd love to see you.