Two mates on a mission to spread joy
JI Toys started with a simple idea: everyone deserves a little more fun. What began as a colourful market stall is now Australia's happiest online toy & gift store.
Jayden Sibai
Co-founder
The ideas guy — always hunting down the next must-have squishy or blind box series to bring back home.
Isaac Charmand
Co-founder
The people person — you'll spot him running the market stalls and making sure every customer leaves smiling.
From the markets to your door
Jayden and Isaac met, bonded over a shared love of collectibles, and set up a little pop-up stall on the weekend. The queues told them they were onto something — people of all ages lit up at the wall of colour, the mystery boxes, and the squishiest plush around.
Today, JI Toys brings that same joy online. We carefully hand-pick every product, test them ourselves, and package each order like it's a gift — because it usually is.
Explore the collectionWhat we're all about
Fun first
If it doesn't make us smile, it doesn't make the shelf.
Real people
A small Aussie team who genuinely cares about every order.
Quality you can feel
Soft, safe and made to be loved for years.
Come say hi 👋
Shopping online or spotting us at a market — we'd love to see you.